I AM An art director
and a content creator
Welcome to my website!
Featuring a slice of Italian creativity served in a cosmopolitan sauce.
We are daily submitted to tens of thousands of commercial content.
A jungle of sounds, visions, noises, and information of any kind.
Overwhelming contaminations that we assimilate, sometimes unconsciously, thanks to that astonishing cause-effect process, that sets out our habits, our emotions, our whole life.
Choosing?
A point of view sometimes. But pretty often a lucky belief.
My mission is my toughest commitment either. Leading the choice everybody believes to freely exercise, towards the company I am working for, creating, reinforcing, and enhancing that added value that makes your brand stand out among the immense, heterogeneous, complex, global market.
With over 24 years of expertise in branding and concept design, I offer the skills and insights necessary to transform your brand aspirations into tangible success.
Crafting concept designs is not only exciting but also demands a careful approach. I commence by meticulously gathering essential information, conducting a thorough breakdown of your brand's current positioning, analyzing the current brand position, and assessing and comparing the product's strengths and weaknesses against the competitors. This comprehensive process breathes life into our collective vision for your brand, propelling it toward excellence in an ever-changing global market.
Scroll to browse through my portfolio and get inspired to start a new journey together.
Creating a concept design for me it’s just like giving birth to a new form of life. Inventing a trend. Leading a style. Generate a strong feeling.
All with a simple mission: leading that free choice everybody believes to exercise - or to be able to - towards the company I am working for, creating, reinforcing, and broadening the added value that’s gonna make your brand stand out among the immense, heterogeneous, complex, global market.
The name, logo, and positioning line of your business are responsible for making that crucial first impression. Hence, we all agree they better be good.
Good translates in simple, strong, and memorable. Speak with me about elevating the brand that represents your business.
Many people believe a good designer cannot be also a good photographer and vice versa. Well, the beauty of an opinion is that it can be changed!
I am, without a shadow of denial, a professional photographer who specialised in commercial, corporate, architecture, portraits, and food, but also an Art Director and Communication Designer with 20+ years of experience.
Give a glance at my shooting and get your opinion as well!
Welcome to the captivating world of videography, where artistry meets technology to create compelling visual narratives.
I like to immerse myself in this dynamic realm, where through my skilled passion and vision I can craft stories that transcend the boundaries of imagination, capturing moments with emotion.
Discover Retorials, the first retouching service that gives you the fantastic chance to get your photos retouched and learn how you can do it yourself.
I like packaging design. It makes me feel like a fashion stylist who must create the best outfit possible to enhance and exude the beauty and the charm of a woman.
In my case, that woman is my customer’s product.
That’s good news! I can now add web design to my creative skills! Let’s take a look at some of the coolest websites I’ve designed and worked on around the world!
Hey guys what's up?
Throughout my career journey, I've engaged in numerous projects spanning various companies and agencies across different disciplines. It all began in Italy and extended to countries including the USA, Europe, China, Hong Kong, and, last but not least, Malta.
My diverse design skills have enabled me to assume various roles, initially starting as a graphic designer and gradually progressing to roles such as communication and marketing specialist, senior graphic designer, art director, and creative director. With over 20 years of experience in design, I've tackled a broad spectrum of tasks and projects for both medium and large businesses, agencies, individuals, and brands. My overarching goal is to guide corporations in discovering innovative and impactful solutions through exceptional design and creative communication strategies.