For Gio Rivelli fashion company I accomplished a whole brand identity design, aimed at the creation of a fashion trademark with a strong commitment to becoming one of the most recognizable brands in the Italian fashion system. This project involved the logo design, "below the line" prototypes, ADV prototypes, and the issue of a logo guideline in order to show up all the logotype's usability over the several different materials and surfaces nowadays available in the apparel market.
