At the forefront of Roxtone's brand transformation, I spearheaded a comprehensive rebranding campaign that breathed new life into the company's identity. With an unwavering commitment to excellence, I meticulously crafted a new vision corporate concept that seamlessly fused creativity with functionality, keeping up with the historical logotype previously utilized.
But the rebranding didn't stop there. It extended far beyond the confines of a mere logo. I delved into every aspect of Roxtone's visual identity, crafting a cohesive main corporate image that would serve as the cornerstone of their brand presence. From below-the-line prototypes to packaging concepts and signage prototypes, no stone was left unturned in our pursuit of harmony.
But most importantly, I understood the power of storytelling in branding. That's why I conceptualized and executed collateral campaigns that not only showcased Roxtone's products but also told a captivating narrative that resonated with audiences on a deeper level. Each piece of collateral was meticulously crafted to convey Roxtone's values, aspirations, and unique identity.
And as the cherry on top, I conceptualized ADV concept pages that served as a preview of what was to come – a tantalizing glimpse into the future of Roxtone's branding campaign. These pages weren't just about aesthetics; they were about setting the stage for a journey of consistency and innovation, guided by a bold new visual strategy.
