Gio rivelli

Scope:
Brand Creation
Brand DNA
BTL and apparel design

For Gio Rivelli fashion company i accomplished a whole branding design, aimed to the creation of a fashion brand with a strong commitment to become one of the recognisable fashion brand of italian's fashion tradition. In this project was involved the logo design, "below the line" design prototypes, ADV protoypes and the issue of a logo guideline in order to show of the logotype usability over the several different materials and surfaces, today available onto the apparel market.