Gio rivelli

Scope:
Brand Creation
Brand DNA
BTL and apparel design

For Gio Rivelli fashion company i accomplished a whole branding design, aimed to the creation of a fashion brand with a strong commitment to become one of the recognisable one in the Italian fashion system. In this project was involved the logo design, "below the line" prototypes, ADV prototypes and the issue of a logo guideline in order to show up all the logotype's usability over the several different materials and surfaces today available in the apparel market.